Survey and Services

Steps in a Survey Project

*Establish the goals of the project - What you want to learn

*Determine your sample - Whom you will interview

*Choose interviewing methodology - How you will interview

*Create your questionnaire - What you will ask

*Pre-test the questionnaire, if practical - Test the questions

*Conduct interviews and enter data - Ask the questions

*Analyze the data - Produce the reports

Relevancy and Accuracy:

*Be familiar with the question

* Know the objectives

* Know the kind of information needed

* Pay attention to wording style, type, and question sequence

* Pay attention to survey length and make the survey interesting

* Collect the data in a reliable and valid way to ensure accuracy

Question Intent:

* Use legible questions

* Use relevant questions

* Use painless and quick to answer type questions

Good Vs Bad Questions:

* Be brief

* Be objective

♦ Avoid leading questions

♦ Avoid loaded questions

♦ Avoid built in assumptions

* Be simple

♦ Use words that are simple and direct

♦ Avoid technical jargon

♦ Adopt the same definitions throughout

♦ Avoid negatives or double negatives

♦ Avoid double-barreled questions

*Be specific